Whitecliffe College of Arts & Design - Prospectus 2012 - 2013

In June Whitecliffe College published their latest prospectus, the ninth that we have created for the college since 2003. This is their number one marketing document each year, and is a considerable investment of time and resources. 

Prior to our involvement the colleges prospectus was a conventional A4 document whose production values we feel didn't reflect the creative capabilities and standards that the students often attained. We recommended strongly from day one that the format of the Whitecliffe prospectus needed to be different from the normal University offerings to reflect better the creativity and discovery that students are encouraged to explore. 

We developed a range of smaller formats that were practical for conveying the information as well as economic from a print production and mailing perspective. The prospectus first and foremost needs to convey course information accurately and in a way that vocational guidance advisers, teachers, parents and potential student candidates will all understand, have confidence in and want to connect with. 

Being an arts college there is always a considerable resource of creative output to make use of but we have also tried hard to show real students and tell their stories of how they benefitted from their time at Whitecliffe. 

It is important to show the breadth of talent that a Whitecliffe arts education can develop and release and it has been heartening to hear back from Michele Whitecliffe, the positive comments that the prospectus gains from arts educators she mixes with overseas and in New Zealand. Their reactions are typically, 'We wish our prospectuses could be like this.' Better still we love the way the students and staff at Whitecliffe are proud of the prospectus and their involvement with the College.

See some more of their work . . .

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