Fraser's career in graphic design has seen the discipline grow in stature and become accepted as a prime motivator of business success.
On graduating from Wellington Polytechnic Design School (now Massey) in 1976, his initial job was designing books for AH&AW Reed, the country's leading publisher of the day, before moving to the company that became DesignWorks in 1983. He became the company's first man in Auckland in January 1984, later becoming a Director, before leaving ten years later to set up his own boutique design firm Gardyne Design in 1993. After 13 years he joined forces with Mike Holt and PDF Communications in April 2006 to form gardyneHOLT.
Fraser is a past president and Fellow of the Designers Institute of New Zealand. He acted as the graphics convener of The Best Design Awards from 2003 to 2011 and with the Pride in Print Awards as a member of the steering committee and a judge since 1993, and Chief Judge in 2009 and 2010. Fraser was selected as one of the ten international design judges for the WOLDA '09 - the worldwide logo design competition judged in 2010.
In 2011 Fraser was awarded the prestigious Designers Institute Black Pin Award which is awarded each year to a member of the Institute who has made a lasting and valuable contribution to the design profession and design culture in New Zealand. Earlier in the year, at the 2011 Pride In Print Awards, Fraser was honoured to be inducted onto the Pride In Print Awards Roll of Honour.
Fraser is married to Naomi with two daughters, Lucy and Maggie, and grand daughter Sadie. Outside his love of design, Fraser enjoys wine and craft beers, Citroens, golf, running, Kiwi music and his vegetable garden. All shared with friends.
With 20+ years working experience within the marketing, advertising and digital design communications arena both here in New Zealand and internationally, Gordon is truly one of the countries most experienced all round communications specialists and his expertise brings an added edge to the gardyneHolt offer.
Throughout his career he has worked across most categories of business spanning:
Automotive
FMCG
Healthcare
Property Marketing
Banking and Insurance
Trade Groups and Franchise
Charity and Not for Profits
Government
Key clients have included – Dominion Breweries, Ngatarawa Wines, Seagrams, Foodstuffs, Bendon, Colgate, CBRE, JLL, Colliers, Boots Healthcare, Cancer Society, EECA / ECANZ, Master Trades Group, Taubmans / Wattyl, BMW, Wellington Tourism, Tourism NZ, Tower Insurance, General Electric, Philips, NutraSweet, Reserve Bank, and the Ministry of Economic Development.
On a more personal note, Gordon certainly has a passion for life, work and play. Although strangely he wouldn’t let us film him dance his little jig live in the studio.
Matthew comes to gardyneHOLT with over twenty five years' experience in the graphic design industry. From humble self-taught beginnings to director of his own company, Matthew continues to enjoy the challenge - and variety - of creating distinctive design solutions for a wide range of clients.
Matthew’s primary focus at gardyneHOLT is ensuring the smooth operation of the studio, managing projects large and small, from beginning to end. His passions include his lifelong love of ancient and early medieval history, which he read at Auckland University, as well as writing, travel, and tabletop gaming.
Prior to joining gardyneHOLT Antony worked for many years for Gravitate, a web development house, where he honed his coding skills. Coming from a family of professional artists, Antony enjoys working with designers to create new and interesting websites that also deliver business critical services. Although he works in an analytical field he enjoys the arts - from literature to plays and movies, having at one point trained as a jeweller. Antony loves making websites for a wide range of people and industries. He relishes working with gardyneHOLT's diverse client portfolio.
Craig graduated from the Design School at Auckland Institute of Technology in 1997, and has built an impressive portfolio of work since. Combining a fine eye for detail with an excellent conceptual sense of each assignment, Craig is an invaluable member of the team. Craig enjoys spending time with his young family, and when he finds the time, playing guitar and recording in his home studio.
Jo finished her Masters Degree of Management (Finance) at the end of 2004 and gardyneHOLT is her first career step in New Zealand. She is in charge of all our accounting and administration. That's the task of being the numbers person in a room full of people who weren't exactly A+ math students. Easy right?
In her spare time, Jo loves to read and explore New Zealand.
Eleanor graduated from Massey University with a Bachelor of Design majoring in Visual Communication. Eleanor works on a wide range of design projects for gardyneHOLT but particularly enjoys designing wine labels, brands and websites. She enjoys travelling and has made a small dent in her never ending list of places to explore. When she is not at work she can be found at a beach, watching a movie or catching up with friends.
Malcolm has a long history as designer and creative director, including a formative period in partnership with Michael Holt, several short stints in Milan with Robilant Associati, and ten years' experience in the wine industry with Montana Wines. His particular specialty is wine and packaging design, corporate design, and other small things packed with minute detail. Outside the studio, he tries his hand at many things.
He has a BSc in zoology, an erratic knowledge of Japanese and Italian, is a registered New Zealand patent attorney, a 3rd degree black belt in aikido, and an occasional bit-part actor at Titirangi Theatre.
Tom's specialty is in customer-focused web content analysis, user interface design and internet marketing. Tom has an extensive experience with website design and construction, implementing web accessibility standards, and legal issues of rights and access in regards the web. Tom holds a Masters degree in English Literature. He has worked in pre-press, technical support, packaging development and installing fiberglass insulation. In his spare time he stares into space / films / a book. His fondest dream is to have the opportunity to return to the bowels of the earth where he is most at peace.
Byung joined gardyneHOLT in 2013. He graduated from Whitecliffe College of Arts & Design with a Bachelor of Fine Arts majoring in Graphic Design. He previously worked in the marketing department for Whitecliffe College of Arts & Design as inhouse graphic designer.
He loves spending time with his phone and also loves having time with his friends at a cafe with nice coffee.
Colin Kennedy is a content marketing strategist, copywriter and speaker with more than 20 years experience in communications, marketing and sales. Most recently he has occupied roles in business consulting, as CEO of New Zealand Agritech Inc. and Marketing Director for BNI New Zealand (the country’s largest word of mouth referral business network). He applies his broad business, marketing experience to content marketing and social media services for clients who want to increase their market profile, sales and conversion rates. Colin is a member of the Panel of Judges for The David Awards and has worked with New Zealand Trade and Enterprise on a several ‘path to market programmes’ as a speaker and ‘dragon’s den’ panellist.
The best creative work risks failure without good strategic thinking, and Michael brings this to the mix with two decades of experience in strategic design practice. His former company, PDF Communications, was established in 1995 and worked across a wide range of clients and industry sectors.
Michael's focus is export and multi-national design strategy. He is now based in Bangkok, Thailand, and consults with gH working with international clients to ensure maximum effective use of their design spend in Asian markets.
He holds a BA from Auckland University and a PGDip in Communications Studies.
Michael is an avid cricket fan as well as keen social player.
Fraser's career in graphic design has seen the discipline grow in stature and become accepted as a prime motivator of business success.
On graduating from Wellington Polytechnic Design School (now Massey) in 1976, his initial job was designing books for AH&AW Reed, the country's leading publisher of the day, before moving to the company that became DesignWorks in 1983. He became the company's first man in Auckland in January 1984, later becoming a Director, before leaving ten years later to set up his own boutique design firm Gardyne Design in 1993. After 13 years he joined forces with Mike Holt and PDF Communications in April 2006 to form gardyneHOLT.
Fraser is a past president and Fellow of the Designers Institute of New Zealand. He acted as the graphics convener of The Best Design Awards from 2003 to 2011 and with the Pride in Print Awards as a member of the steering committee and a judge since 1993, and Chief Judge in 2009 and 2010. Fraser was selected as one of the ten international design judges for the WOLDA '09 - the worldwide logo design competition judged in 2010.
In 2011 Fraser was awarded the prestigious Designers Institute Black Pin Award which is awarded each year to a member of the Institute who has made a lasting and valuable contribution to the design profession and design culture in New Zealand. Earlier in the year, at the 2011 Pride In Print Awards, Fraser was honoured to be inducted onto the Pride In Print Awards Roll of Honour.
Fraser is married to Naomi with two daughters, Lucy and Maggie, and grand daughter Sadie. Outside his love of design, Fraser enjoys wine and craft beers, Citroens, golf, running, Kiwi music and his vegetable garden. All shared with friends.
With 20+ years working experience within the marketing, advertising and digital design communications arena both here in New Zealand and internationally, Gordon is truly one of the countries most experienced all round communications specialists and his expertise brings an added edge to the gardyneHolt offer.
Throughout his career he has worked across most categories of business spanning:
Automotive
FMCG
Healthcare
Property Marketing
Banking and Insurance
Trade Groups and Franchise
Charity and Not for Profits
Government
Key clients have included – Dominion Breweries, Ngatarawa Wines, Seagrams, Foodstuffs, Bendon, Colgate, CBRE, JLL, Colliers, Boots Healthcare, Cancer Society, EECA / ECANZ, Master Trades Group, Taubmans / Wattyl, BMW, Wellington Tourism, Tourism NZ, Tower Insurance, General Electric, Philips, NutraSweet, Reserve Bank, and the Ministry of Economic Development.
On a more personal note, Gordon certainly has a passion for life, work and play. Although strangely he wouldn’t let us film him dance his little jig live in the studio.
Matthew comes to gardyneHOLT with over twenty five years' experience in the graphic design industry. From humble self-taught beginnings to director of his own company, Matthew continues to enjoy the challenge - and variety - of creating distinctive design solutions for a wide range of clients.
Matthew’s primary focus at gardyneHOLT is ensuring the smooth operation of the studio, managing projects large and small, from beginning to end. His passions include his lifelong love of ancient and early medieval history, which he read at Auckland University, as well as writing, travel, and tabletop gaming.
Prior to joining gardyneHOLT Antony worked for many years for Gravitate, a web development house, where he honed his coding skills. Coming from a family of professional artists, Antony enjoys working with designers to create new and interesting websites that also deliver business critical services. Although he works in an analytical field he enjoys the arts - from literature to plays and movies, having at one point trained as a jeweller. Antony loves making websites for a wide range of people and industries. He relishes working with gardyneHOLT's diverse client portfolio.
Craig graduated from the Design School at Auckland Institute of Technology in 1997, and has built an impressive portfolio of work since. Combining a fine eye for detail with an excellent conceptual sense of each assignment, Craig is an invaluable member of the team. Craig enjoys spending time with his young family, and when he finds the time, playing guitar and recording in his home studio.
Jo finished her Masters Degree of Management (Finance) at the end of 2004 and gardyneHOLT is her first career step in New Zealand. She is in charge of all our accounting and administration. That's the task of being the numbers person in a room full of people who weren't exactly A+ math students. Easy right?
In her spare time, Jo loves to read and explore New Zealand.
Eleanor graduated from Massey University with a Bachelor of Design majoring in Visual Communication. Eleanor works on a wide range of design projects for gardyneHOLT but particularly enjoys designing wine labels, brands and websites. She enjoys travelling and has made a small dent in her never ending list of places to explore. When she is not at work she can be found at a beach, watching a movie or catching up with friends.
Malcolm has a long history as designer and creative director, including a formative period in partnership with Michael Holt, several short stints in Milan with Robilant Associati, and ten years' experience in the wine industry with Montana Wines. His particular specialty is wine and packaging design, corporate design, and other small things packed with minute detail. Outside the studio, he tries his hand at many things.
He has a BSc in zoology, an erratic knowledge of Japanese and Italian, is a registered New Zealand patent attorney, a 3rd degree black belt in aikido, and an occasional bit-part actor at Titirangi Theatre.
Tom's specialty is in customer-focused web content analysis, user interface design and internet marketing. Tom has an extensive experience with website design and construction, implementing web accessibility standards, and legal issues of rights and access in regards the web. Tom holds a Masters degree in English Literature. He has worked in pre-press, technical support, packaging development and installing fiberglass insulation. In his spare time he stares into space / films / a book. His fondest dream is to have the opportunity to return to the bowels of the earth where he is most at peace.
Byung joined gardyneHOLT in 2013. He graduated from Whitecliffe College of Arts & Design with a Bachelor of Fine Arts majoring in Graphic Design. He previously worked in the marketing department for Whitecliffe College of Arts & Design as inhouse graphic designer.
He loves spending time with his phone and also loves having time with his friends at a cafe with nice coffee.
Colin Kennedy is a content marketing strategist, copywriter and speaker with more than 20 years experience in communications, marketing and sales. Most recently he has occupied roles in business consulting, as CEO of New Zealand Agritech Inc. and Marketing Director for BNI New Zealand (the country’s largest word of mouth referral business network). He applies his broad business, marketing experience to content marketing and social media services for clients who want to increase their market profile, sales and conversion rates. Colin is a member of the Panel of Judges for The David Awards and has worked with New Zealand Trade and Enterprise on a several ‘path to market programmes’ as a speaker and ‘dragon’s den’ panellist.
The best creative work risks failure without good strategic thinking, and Michael brings this to the mix with two decades of experience in strategic design practice. His former company, PDF Communications, was established in 1995 and worked across a wide range of clients and industry sectors.
Michael's focus is export and multi-national design strategy. He is now based in Bangkok, Thailand, and consults with gH working with international clients to ensure maximum effective use of their design spend in Asian markets.
He holds a BA from Auckland University and a PGDip in Communications Studies.
Michael is an avid cricket fan as well as keen social player.
