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2011 has been a year of accolades for gardyneHOLT director, Fraser Gardyne. In October, he was awarded the prestigious Designers’ Institute Black Pin at the Best Awards 2011. The Black Pin is awarded each year to a member of the Institute who has "made a lasting and valuable contribution to the design profession and design culture in New Zealand." Earlier in the year, at the 2011 Pride In Print Awards, Fraser was honoured to be inducted onto the Pride In Print Awards Roll of Honour.

Fraser's career in graphic design has seen the discipline grow in stature and become accepted as a prime motivator of business success. On graduating from Wellington Polytechnic Design School (now Massey) in 1976, his initial job was designing books before moving to the company that became DesignWorks in 1983. He became a Director there before leaving to set up his own boutique design firm Gardyne Design in 1993. After 13 years he joined forces with Mike Holt and PDF Communications in April 2006 to form gardyneHOLT.

Fraser is a past president and Fellow of the Designers Institute of New Zealand. He has acted as the graphics convener of The Best Design Awards since 2003 and with the Pride in Print Awards as a member of the steering committee and a judge since 1993. Fraser was selected as one of the ten international design judges for the WOLDA '09 - the worldwide logo design competition judged in 2010.

Fraser is married to Naomi with two daughters, Lucy and Maggie. Outside his love of design, Fraser enjoys wine and boutique beers, Citroens, golf, running, Kiwi music and his vegetable garden. All shared with friends.


Fraser Gardyne

Fraser Gardyne

Creative Director