Fraser's career in graphic design has seen the discipline grow in stature and become accepted as a prime motivator of business success. On graduating from Wellington Polytechnic Design School (now Massey) in 1976, his initial job was designing books before moving to the company that became DesignWorks in 1983. He became a Director there before leaving to set up his own boutique design firm Gardyne Design in 1993. After 13 years he joined forces with Mike Holt and PDF Communications in April 2006 to form gardyneHOLT.
Fraser is a past president and Fellow of the Designers Institute of New Zealand. He has acted as the graphics convener of The Best Design Awards since 2003 and is the current Chief Judge of the Pride in Print Awards where he has represented DINZ as a member of the steering committee and a judge since 1993.
In 2009 Fraser has been selected as one of the ten international design judges for the WOLDA - the worldwide logo design competition.
Fraser is married to Naomi with two teenage daughters, Lucy and Maggie. Outside his love of design, Fraser enjoys wine and boutique beers, Citroens, golf, running, Kiwi music and his vegetable garden.
