Antony Spalding
Jo Qianru Zhou
Tom Dale Fraser Gardyne
Craig Boielle
Melissa Schwalger
Matthew Chappory
Malcolm Dale John Brinkmann Eleanor Parsons Jo McDermott Colin Kennedy Michael Holt

Fraser Gardyne

Fraser Gardyne
Creative Director

Fraser's career in graphic design has seen the discipline grow in stature and become accepted as a prime motivator of business success. On graduating from Wellington Polytechnic Design School (now Massey) in 1976, his initial job was designing books for AH&AW Reed the countries leading publisher of the day before moving to the company that became DesignWorks in 1983. He became the companies first man in Auckland in January 1984, later becoming a Director before leaving after ten years to set up his own boutique design firm Gardyne Design in 1993. After 13 years he joined forces with Mike Holt and PDF Communications in April 2006 to form gardyneHOLT.

Fraser is a past president and Fellow of the Designers Institute of New Zealand. He acted as the graphics convener of The Best Design Awards from 2003 to 2011 and with the Pride in Print Awards as a member of the steering committee and a judge since 1993, and Chief Judge in 2009 and 2010. Fraser was selected as one of the ten international design judges for the WOLDA '09 - the worldwide logo design competition judged in 2010.

In 2011 Fraser was awarded the prestigious Designers Institute Black Pin Award which is awarded each year to a member of the Institute who has made a lasting and valuable contribution to the design profession and design culture in New Zealand. Earlier in the year, at the 2011 Pride In Print Awards, Fraser was honoured to be inducted onto the Pride In Print Awards Roll of Honour.

Fraser is married to Naomi with two daughters, Lucy and Maggie, and grand daughter Sadie. Outside his love of design, Fraser enjoys wine and craft beers, Citroens, golf, running, Kiwi music and his vegetable garden. All shared with friends.


Client Comments

"The Ferrari philosophy is one of: ‘the highest levels of performance and styling’, and it's a philosophy that's reflected in the magazine of the Ferrari Owners Club New Zealand. “GardyneHOLT have provided the creative design, layout and styling of the magazine for...
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- Steph Horrocks, Editor, Ferrari Owners Club NZ

Blog

Cartoons mean business

When national pharmaceutical wholesaler ProPharma wanted to humanise and personalise the company’s positioning and message – in what is essentially a serious and somewhat dry sector – management hit on the unusual idea of using cartoons. General manager and illustrator...
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