Takapuna Grammar have a new brand that reflects the grounded, modern, positive character of the school
Takapuna Grammar has a unique character shaped by its long history as a co-ed grammar school, its special location and the strength of the local community. Our task was to add modernity and energy to the heritage reflected in the 'lion' crest common to most of Auckland's grammar schools. We cleaned up the crest and gave it life, adding a Rangitoto profile to the top edge of the shield to locate the school. Colour selection was a crucial part of the brand development, to maintain a connection with the past but distinguish the school from others in the region.
The brand update has been very well received by staff, students and the local community, and is currently being rolled out across publications, uniforms, signage and a new website.