The 9 imperatives of mobile friendly websites

Google Australia reports that online shopping related searches via mobile devices and smartphones has shot up 40 per cent year-on-year, particularly as we head into the Christmas shopping season when consumers are on the move and need instant results.

Google Australia leader for local and retail Ross McDonald said this month that they estimate there will be close to a million new devices turned on between now and Christmas.

"That means there will be more and more Australians using them to make decisions on what they're going to buy for Christmas," he said.

Google also says that 60% of Australians expect the websites they visit on their phones to be as easy to navigate and access as on a desktop PC.

If that's what Australia is doing, you can be certain that New Zealand is in the same boat, making it increasingly important that websites are mobile friendly.

Here's 9 things you should do to make your website mobile friendly:

  • Make your site 'quick' – loads faster and easier to read (lots of bullet points)
  • Conversion orientated – prioritise information that aids conversion or focuses on the important elements
  • Simple navigation – reduce the number of steps to your objective (two clicks philosophy)
  • Easy contact – click easy functionality for phone numbers (bracketing parts of the number don't help)
  • Keep it local – use MAPS AND GPS to personalise your location
  • Thumb friendly please – use large centred buttons with lots of white space
  • Visible – create contrast between background and text
  • Use mobile site redirects – this is code that tells if your visitor is using a mobile phone, and redirects them to the mobile phone friendly website
  • Zoom free – ideally your site should be visible and functional without the user having to zoom

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